FAQs | Chris Jordan Creative

How can great web content help my business?

It’s elementary, dear business that has a web presence.

Here’s the thing (two things, actually): It’s not enough just to have a website anymore. If you really want to get the most out of your website, you have to be strategic about what you put on it. You need to speak to today’s hard-to-impress web surfers in language that really appeals to them: sharp, bite-sized bits of information that are entertaining and also informative. And you have to deliver those fresh bits of copy in a logical way that leads your impatient customers through the whole sales process — starting with “gee, what website am I on and what can do here?” all the way through to, “Yowza! I can’t resist buying this product now.” Engaging customers in this process is part art and part science.

Now here’s the other thing: Leveraging the power of social media (websites that invite conversation like Facebook, Twitter, and blogs) can help you propel your business waaaay beyond the competition. The smartest companies out there are using social media — in addition to their own websites — to interact with customers and show off a bit of personality. Putting your brand on Facebook and Twitter or starting a blog kicks off a cycle of brand loyalty that goes a little something like this:

You give useful, fun information to your customers (for free!).
Your customers appreciate you big-time for keeping them entertained and giving them free advice.
When they have a need for your product, those customers think of your company first.
Those same fans spread the word about your awesome company to other folks who then perpetuate this cycle all over again.

Pretty cool, huh? It all starts with great web content.

But I’m just a small business. Can I really benefit from web content marketing?

Stay tuned. Website under construction.

But my business is B2B. Is web content marketing for me?

Stay tuned. Website under construction.

What exactly is web content marketing? Hit me with some research.

Stay tuned. Website under construction.

But I’m on a budget. Why should I throw my dollars at content marketing?

The short answer: you can’t afford not to.

Traditional advertising is expensive. Take direct mail, for instance. You might spend hundreds or even thousands of dollars paying someone to write, design, and print a few thousand postcards. Then you pay to get a list of addresses. Then you shell out even more for postage — and you’ll be wasting money on that since a bunch of your postcards are bound to go to bad addresses.

And what can you expect to get in return for all of the time, effort, and expense of direct mail? A lousy 3, 4, or 5 (7 if your copywriter is a rock star) percent return rate.

That’s a colossal waste of money!

But let’s not just pick on direct mail. Other channels of traditional advertising can be equally as ineffective — and through-the-nose expensive.

Web content marketing is a much smarter investment. Here’s 3 reasons why it’s smarter:

It’s cheaper to produce web content than print content.
It’s easier — and cheaper — to track the effectiveness of web marketing content.
It’s easier to target your customers on the web — whether they’re local or global.
A continual supply of killer web content puts you in front of your customers’ faces day-in and day-out. Compare that to a postcard or newspaper ad that they’ll likely toss out before they ever read it or a TV ad they can tune out — and you can see how web content is a much more effective marketing tool.
You can kick back and let the content do the selling. When you give your customers great web content, they trust you more. And when they trust you more, they like you more. Which means they think of your fabulous company first when they’re finally ready to buy your product.

(You might also want to read the FAQ entitled “What is content marketing?” )

Your writing is very entertaining. But can I trust you to do a bang-up job?